Zen and the Art of PR Client Management
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After 25+ years running a PR agency and just as many teaching yoga, I've learned every client relationship is a chance to practice what I preach on the mat.
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Should Your Press Release Go on the Wire?
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The audience for press releases has changed. Today it reaches not just editors but prospects, investors, analysts and AI-powered tools that shape how your company is perceived long after the news cycle ends. Here is how to decide when wire distribution is worth it and when to save your budget
Read MoreWhat Most Press Releases Get Wrong and How to Fix It
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After 25 years in PR, I have written, rewritten and fixed thousands of press releases. The mistakes I see are remarkably consistent, no matter how experienced the marketing team or how many years the company has been in business. Here is what most of them get wrong and how to fix it.
Read MoreThe One Thing AI Can't Generate: A Reporter Who Believes Your Story
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AI has made content creation faster and easier than ever. The problem is that every company in your space now has access to the same tools. Here is why earned media has never mattered more.
Read MoreWhat AI Actually Cites: New Data Is Changing the Role of PR
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New research shows that over 80% of AI citations come from earned media, with fresh content and specialist outlets playing a critical role. PR is no longer just about visibility. It is shaping how companies are represented in AI-generated answers.
Read MoreBreaking Through the Noise: Agentic AI & Cybersecurity PR
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As agentic AI drives a new wave of cybersecurity innovation, it is also creating more noise. Companies that break through are not the loudest. They are the clearest, with messaging that is credible, precise, and easy to understand across media and AI-driven platforms.
Read MoreWhy Earned Media Matters More in the Age of AI Search
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Earned media is playing a new role in how companies are discovered. As AI platforms reshape search and buyer behavior, PR is becoming a critical driver of visibility, credibility, and how your brand is represented online.
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